The Power of Peer-to-Peer Fundraising
Anyone who’s ever worked in the non-profit sector knows that one of the most difficult aspects of the work is development and fundraising. For small organizations, competition is fierce, and small staff and marketing budgets certainly add to that challenge. Trying to juggle event planning, grant writing and building sustainable donor relationships can wear out even the most dedicated of leaders.
However, the rise of social media platforms like Facebook and Instagram in the last ten years have helped organizations large and small tap into a wider, more diverse base of potential donors with almost no additional spending requirements. Additionally, with help from photo filters, grammar checkers and thousands of helpful online resources, even the most technically-challenged nonprofit development managers can launch successful fundraising campaigns with the right software and a basic understanding of peer-to-peer fundraising.
In the past, overworked nonprofit staff would have to research, write and compete for highly competitive grant dollars in addition to establishing relationships with already tapped out community and national donor funds.
But peer-to-peer fundraising has changed the game and leveled the playing field for nonprofits of all sizes. This article provides the three basic benefits of peer-to-peer fundraising and how software like WonderWe Pro can provide organizations a simple platform to tap into this highly efficient fundraising tool.
- Brand Trust: If your organization is not already a household name like the Red Cross or the Susan G. Komen foundation, it can be a challenge to establish your organization’s credibility with potential donors. Over the years, potential donors have become even more discerning when choosing which organization to give their hard-earned dollars to. However, with peer-to-peer fundraising, your network of donors, volunteers, staff and associates help you raise money by creating and promoting mini campaigns within their own peer network. By using your already established network of people, your brand becomes a trusted name by association.
- More Efficient Use of Resources: Let’s face it. There’s only so many hours in the day, and too often your staff and volunteers are already putting in more than their fair share of time toward your cause. With peer-to-peer fundraising, you establish one set of campaign guidelines and then your network replicates the campaign within their social and professional network. Think of it like franchising your fundraiser but without all the headaches or fees!
- Zero Additional Marketing Costs: Most small to mid-size nonprofits have limited to nonexistent marketing dollars. They rely on the help of talented volunteers to write and design all their printed and digital media and, if they’re lucky, negotiate discounted production costs. But with peer-to-peer campaigns, everything is designed digitally with tools you already have. For example, WonderweWe Pro has built-in templates and design tools so you can create professional campaigns with branded pages and stunning photos in a matter of minutes. Design, create and share. It’s really that simple.
While social media can sometimes be a nuisance and distraction, for nonprofits it’s an invaluable resource to share the mission and raise funds for the cause. WonderWe Pro was designed specifically to tap into the power of social media by making it super easy to design and share peer-to-peer campaigns, and our exceptional customer service staff is available 24/7 to help get you started. Reach out to us today to schedule a free demo or learn more how WonderWe Pro can take your organization’s fundraising efforts to the next level.
