3 Remote and Virtual Volunteering Ideas to Increase Donations
By George Weiner, Chief Whaler WholeWhale.com – a social impact digital agency
Socially distanced volunteer opportunities can be difficult to organize and manage safely. Volunteering was always meant to bring people together in service of a common cause but now we must do this online due to COVID-19. We also know that funding for many nonprofits might be in question so here are a few ideas for virtual/online volunteers to make a difference:
- Personalized thank you letters to supporters. Take a page from Donors Choose’s personalized donation thank you letters. Find and organize volunteers to write letters to thank or request donations for the cause. The way that Vote Forward manages volunteers is by letting people “adopt” a mailing list of potential voters and then gives instructions for them to send letters from a printed script that can be customized.
More about donor thank you messaging and templates.
- Facebook Fundraising Stewardship. Setting up Facebook fundraising is a huge source of revenue for many nonprofits but it is a very manual process to thank every fundraiser on Facebook. Recruit volunteer thank you ambassadors to leave scripted messages on fundraising pages. A quick way to find these is to use this Facebook Fundraising Dashboard that shows a list of links to every page and then have volunteers go through and check each one off.
Why this helps: Donor stewardship takes time but donors that are thanked well are more likely to give again in the future. According to GuideStar first-time donors who receive a personal thank-you within 48 hours are four times more likely to give again.
- Manage the Google Ad Grant for nonprofits. The grant offers $10k per month in digital advertising that can drive traffic to main pages on your site. This traffic can lead to increased emails of supporters which can than be converted into donors over time. Recruit some volunteer marketers, have them take the Google Ad Grant Online Course that will train them on how to manage this very particular type of advertising.
Once they are setup with access to the account you can give them a test campaign to manage or just go through once a week and come up with new fun ad copy for your text ads.
Remember that ideas are cheap, the success depends on your ability to manage the execution which is a lot easier with a tool like VolunteerMark. Virtual volunteers need guidance and support especially when they are doing critical work for your nonprofit.
Read more about “What is Virtual Volunteering“
We have a lot more virtual volunteer opportunity ideas at Whole Whale, in addition to a lot of other great resources.