Go fund me or “Go fund we”? The next household name in crowdfunding
Go fund me or “go fund we”? That’s the question WonderWe is asking. At WonderWe, we know that crowdfunding is here to stay. It works. People like it. It works so well, in fact, that this type of asking and giving is disrupting what people expect from all of their donation experiences. A few personal crowdfunding sites have popped up in the last couple of years to meet this need, and they are already household names. Each new cause or movement that emerges can be sure to have a crowd-based fundraising page shortly behind it. WonderWe believes that it can be one of the leading names to host these fundraisers. It has all of the features of the big name sites, but with something more added in both technology and culture. In addition to the campaign and donation features that are common on all sites, WonderWe has added a peer-to-peer feature, a video share feature, a zero fee pricing model and an organization portal. WonderWe has put this tech inside of a super-social experience. Furthermore, WonderWe has a very deliberate cultural difference. It embraces traditional values – such as pro-life causes and freedom of religion causes — that other sites sometimes reject. This recipe of technology and traditional values is something that WonderWe hopes will resonate with a large part of the United States…and then, the world.
WonderWe’s peer-to-peer feature is simple. After a person or an organization starts a fundraiser, other people can “claim a piece” of the goal. These are the “peers”. These peers can pitch-in with more than money. They can help with their time and talent – and leverage their personal and social networks to achieve the greater goal. Meanwhile, the person or group that started the main fundraiser gets much needed help – so, for example, a $5,000 goal can be broken down into ten $500 goals. This serves a few purposes.
First, it’s hard to get a campaign “out there” — the more help the better. The leveraged network effects of just a few friends can exponentially expand the reach during what are normally very small windows of time. Think about 10 people sharing with 100 people compared to one person sharing with 100 people. Further, there is the compounding. Now, make it 50 people.
Second, when people claim a piece of the main goal in a peer-to-peer fundraiser, they endorse the fundraiser. This gives credibility to the cause. When a single person has a lonely campaign and all the work to do to market it, sometimes it’s hard to know whether it is legit. This way, a peer-to-peer supported fundraiser is legitimized by a community of friends. This is the “we power” that is implied in WonderWe’s brand. It’s one of the core differences between funding “me” and funding “we”.
Video Share Asking
WonderWe has an interesting feature that empowers a user to make a quick video recording, upload it to an email share feature in the application, and send it to friends and family. While it’s optional, this is a nice feature because it further personalizes the experience. People give to people. That is a long established truism. When a video accompanies a share or an “ask,” that personalization is brought to a new level.
Campaign creators on WonderWe have the ability to invite their family members, friends, co-workers, teammates, and other supporters to be administrators on their campaigns. Administrators have the ability to modify the fundraiser description, post updates, promote the fundraiser, and view analytics for the campaign. By amplifying the power of “We,” campaign creators no longer have to be alone in their fundraising efforts.
Zero Fee Model
WonderWe charges zero fees. This means that there are no charges to the person creating the fundraiser, other than the standard credit card processing fees. WonderWe pays its bills by asking for a donation from the donor. This is a donor-directed “fee”, and it is completely optional. It turns out that most people do contribute to the WonderWe service. They value it. They appreciate the fact that WonderWe trusts them in the same way that the person fundraising on the site trusts them. This forms a relationship between the brand and its customers. WonderWe moved to this model because of this alignment. It felt right — and it’s working.
WonderWe welcomes organizations to apply to be on the site. If you meet the criteria and the mission, WonderWe will let you in. From there, you get a dashboard and great tools. With these tools, you can create campaigns, launch them, and invite your constituency to help out as peers. It’s the power of the platform and built for organizations. For now, this is completely free to organizations that apply and are accepted. Churches, mission organizations, volunteer organizations – and more – are already jumping on board.
WonderWe has powerful social sharing tools. People can email or share on other social networks with a click of a button. This helps get fundraisers out there faster. It spreads the word. But WonderWe is more social than simply sharing. In fact, it’s a social product itself. While most donors will not need to engage the social experience, WonderWe built its tools inside a social network so it could best advance the peer-to-peer model into the future. By having a social product built around the core fundraising features, WonderWe looks out to and empowers a future where more tools can be created.