What is Peer-to-Peer Fundraising?

We’ve all gotten appeals to give in the mail or in email. Organizations that you’ve given to before will send you notifications that they’re fundraising. They might be holding events or raising money for a particular effort, such as a new building. But the age of the internet has created a whole new world of fundraising, called peer-to-peer fundraising.

This type of fundraising is more of a personal based appeal than it is a traditional organizational appeal. It allows you to raise funds by sharing in your network — and then getting others to share in their networks — campaigns of interest. Sometimes these peer-to-peer fundraising campaigns are of a limited time, or even a limited day. Other times they may be created to support an event. But they tend to be easier and more expansive than other types of traditional fundraising. Interested in learning more?

This graphic has some ideas.

Giving Assistant. 

How Organizations can benefit from Peer-to-Peer Fundraisers.

Fundraising..! Yes, it is essential to understand that you need money. So you go for fundraising in spite of the difficulty involved in it. Fundraising is the smallest big thing that serves the purpose. An Individual can be a source of fundraising in and around his network with the help of a very well-known concept called Peer to Peer fundraising, which is also called P2P. It is a great answer to secure some advice you need while you indulge in some great efforts in raising money. We are happy and proud to announce that Wonderwe.com and WondeewePro.com have you covered with some of the very best “peer to peer” fundraising tools. WonderWe always believes that “we” always work better than “me” in terms of fundraising. So with WonderWe, it is still “we”.

Our WonderWe P2P Fundraising helps your campaign responsibility to reach many people within a short period alongside increasing the viability of your campaign. Let’s know more about P2P fundraising functionality in a real-world scenario. Assume you have to raise $10,000; Now, the target amount shall be shared within your friend’s network and ask them to raise $1000 each. Now each friend of yours will start asking his/her friends to donate $10. Eventually, you will acquire the targeted amount in a short time.

So the P2P fundraising feature will empower your Peers to join the cause and expand the fundraise possibility despite asking for a donation. It’s essential to understand that some people have more worthy to offer than money. Initially, you will get to see the help in creating and managing the campaign through your network. The more transparency, the more the accessibility to peer networks. For contributors when they can see who is raising and how much is raised would develop more interest and curiosity. Followed by the peers endorsing the cause can enhance the witness and testimony towards your work and purpose.

So, your most active supporters/donors become your partners and promote your cause across their network. As a result, the reach of your campaign expands, so does your donor base! 

“Mission of Our Lady of the Angels” is an organization that provides material and spiritual support to as many as 1,000 families/month at the West Humboldt Park in Chicago. The organization has been actively using WonderWe’s for the last few years and has raised more than $88,000 against a total of $130,023 through a P2P network of 58 in 2017 alone! 

Team Ola is currently running a campaign to raise funds to complete the renovation of the Mission’s new outreach center for the poor. This year, the P2P network of the organization has increased to 135 who helped raise $57,000 from a total of $59,000 in donations so far.

Let us take a look at a few of the many benefits of P2P fundraising. 

• Increase in campaign reach – Organizations can unlock new audiences since every donor/supporter can become a fundraiser and promote their cause across their network. Imagine the positive impact that your campaign will create when supported by friends, family, and colleagues. Peers can create their mini-campaigns, take a portion of your fundraising goal and promote them on social media.
• Multiplied Impact of Limited Resources – Non-profits endlessly face the challenge of keeping up with timelines and resource constraints. P2P helps you make the most of what you already have by augmenting your fundraising efforts. When someone from your social circle promotes a cause passionately, you would also be interested to know what it is all about. 
• Engagement – P2P allows you to create a secure personal connection, not only for money but for your cause. Your fundraisers are your biggest donors due to their level of participation. It could also lead to a long-term partnership regardless of how much they raise.
• Increased Resources – P2P gives you access to a lot of free tools, templates, shareable graphics and other creative ways of promotions for your fundraisers to be successful. You will also be able to tap into a whole new network of key influencers like board members and celebrities. 

WonderWe’s P2P feature allows organizations and individuals alike, to reach a far greater number of donors than with traditional fundraising. Some financial goals seem more comfortable to obtain when broken down into mini-goals.

Create your very own Peer-to-Peer fundraiser via WonderWe today!