WonderWe vs. Crowdrise
In today’s world, with social media being such an integral part of daily life for many, traditional fundraising is starting to take a backseat to online crowdfunding. Crowdfunding brings the opportunity to raise more money, reach more people and gather more supporters for the future than with regular fundraising. But like most ventures, a little research can do a lot of good. And with crowdfunding, it can be a big choice to determine which platform to use. There’s big names out there, but lesser known companies that offer the same, if not more tools to build a successful fundraising campaign. WonderWe and Crowdrise are two such companies. Let’s take a closer look at each.
Crowdrise – actor Edward Norton is one of its founders and Crowdrise claims to be “the world’s #1 fundraising site for charitable and personal causes.” Throughout the site, you’ll find a unique sense of humor, such as the slogan “If you don’t give back, no one will like you” as well as hilarious questions scattered throughout the FAQs. And many celebrities back and use Crowdrise to raise money for their special causes.
What: On the home page, Crowdrise “suggests” crowdfunding for birthdays, weddings, run/walks, medical, volunteering, celebrity and creative causes, but really leaves it up to the user. If there is a need, a fundraiser can be started to help the cause. When actually starting a fundraiser, there is a slew of categories a campaign could fit under.
How: Click on “Start a fundraiser.” Answer if you are raising money for a charity or a person. Tell a little bit about the fundraiser and click submit. Crowdrise states starting a fundraiser is simple and “If you’re a decent typist, you’re fundraising website will be live in 42 seconds.”
Cost: Crowdrise is free to start a fundraiser and share through social media. Donors are given the option to cover platform and credit card fees. If they don’t, however, it is still guaranteed the cause will get $97 out of every $100 raised. Other sites, they claim, organizations and beneficiaries receive only $92 out of every $100.
Features: Crowdrise boasts the “most personal, amazing support ever.” They also offer custom branding. They feature peer-to-peer fundraising that allows supporters of a cause to start their own mini campaign to raise a percentage of the main financial goal. There are no minimum goal requirements or fundraising deadlines.
WonderWe – “#1 crowdfunding for faith, family and friends.” WonderWe wants users to see there is power in many and suggests you don’t have to fundraise alone but utilize the power of “we.”
What: Crowdfunding for animals and nature; arts and entertainment; community; education; faith and family; freedoms; hunger and housing; international and travel; medical and emergencies; memorials; volunteer and missions. They have a more conservative atmosphere and support pro-life efforts as well.
How: Click on “Start a fundraiser;” answer a few questions, create your campaign in as little as five minutes; share through social media and email; accept donations.
Cost: WonderWe boasts a zero fee model in which they do not take a percentage of the monies raised, rather they ask the donor for a donation, which is completely optional. Standard credit card processing fees apply.
Features: WonderWe also offers peer-to-peer fundraising. Multiple administrators are allowed, who have the ability to edit, promote and analyze campaign data. An option to share videos to ask for donations is also featured. And a free mobile app is available with the ability for in-app sharing. Like Crowdrise, there are no minimum goal requirements or fundraising deadlines.
Conclusion: When it comes to a sense of humor, Crowdrise wins. However, though Crowdrise has a celebrity following and may be more popular on the crowdfunding front, WonderWe offers the best crowdfunding experience overall. Number one, it offers free fundraising which means 100 percent of the money donated after credit card fees goes to the cause. A free mobile app, video ask sharing and in-app sharing make it more efficient to spread the word. And the option to enlist additional administrators brings the capability to utilize more ideas, experience and talents when multiple minds unite. And if you’ve never ran a fundraising campaign before, this is helpful. In terms of features and tools offered, WonderWe has the edge.